Bodi the Bliss mascot
For High-Performing Executives Only

You're Not Burned Out. Your Nervous System Is Stuck in Emergency Mode.
And It Will Not Fix Itself.

There's a measurable dysfunction in your autonomic nervous system. It's not a mindset problem. It's not a willpower problem. It's a biological malfunction — and it has a precise fix. A personalized daily protocol. 90 days. Permanent.

No clinical records. Ever. Biomarker-tracked results — not feelings 90-Day full refund if it doesn't work Built for executives who can't afford to stop

Takes 2 minutes to apply. No commitment. Completely private.

27% Cortisol reduction
45% Sleep improvement
3+ Min/day to start
Read This First

High Performers Don't Collapse. They Degrade Quietly. Then All at Once.

HEALTHY BURNOUT Deep REM Light 1.8h 1.6h 3.6h Deep Light 0.6h frag. 5.4h −30% restorative Deep REM Light Wake

7 Hours of Sleep. Zero Hours of Rest.

Your tracker says you slept. But burnout destroys the sleep that actually restores you — deep sleep drops by a third, REM fragments. You're unconscious, not recovering.

hippocampus −12% chronic cortisol exposure

Your Brain Is Literally Shrinking

Chronic stress hormones are shrinking your hippocampus — the part that holds names, decisions, and your train of thought. You're not getting dumber. You're inflamed.

3:00 0% complete PFC depleted

3 Hours at Your Desk. Nothing Done.

You sat down to work and couldn't start. Your prefrontal cortex is running on empty — the part that initiates action. It's not laziness. It's a fuel problem.

Mortgage $2,104/mo Student Loans $393/mo Childcare $1,094/mo $3,591 /month cost of standing still "I love what I do."

You Love the Work. The Stress Is What's Killing You.

Mortgage. Student loans. Childcare. You can't just quit — and you don't want to. The problem was never the work. It's the lack of structure around it that's destroying you.

you calm reactive impulse control

Your Fuse Is Shorter Than It's Ever Been

You snapped at someone you love over nothing. Burnout suppresses your brain's impulse control. You're not becoming a worse person — your brake pedal is broken.

variability healthy you 68 ms 24 ms heart rate variability (RMSSD)

Your Body Forgot How to Rest

Heart rate variability is the clearest biomarker of burnout. Healthy: 60–80ms. Yours might be stuck below 30. Your nervous system is locked in fight-or-flight — even on the couch.

You don't need more discipline. You don't need to grind harder. You need someone to look at what's actually broken — and fix it with precision. That's what this is.

Why Nothing Worked

You Haven't Failed
at Recovery. Recovery Failed You.

Some of our clients have been in fight-or-flight mode for three years. They didn't know that's what it was. They just knew nothing was working. Burnout isn't a psychological problem. It's a physiological one — and we prove it by tracking your breathwork patterns and screen time alongside your biomarkers. You can't think your way out of a biology problem.

✕

What They Sold You

  • ✕
    Therapy — addresses your thoughts. Your cortisol doesn't care about your thoughts.
  • ✕
    Executive Coaching — great for strategy. Useless for a nervous system stuck in survival mode.
  • ✕
    Vacations — your cortisol resets in 72 hours the moment you land back in the stress environment.
  • ✕
    Supplements & Meds — treating a broken thermostat by changing the temperature display.
✓

What Actually Fixes It

  • ✓
    Autonomic nervous system regulation — the only intervention that targets the actual root
  • ✓
    27% average cortisol reduction — lab-confirmed. Not estimated. Not reported. Measured.
  • ✓
    45% improvement in sleep latency — tracked via biomarker, not survey
  • ✓
    Breathwork + screen time data — we track both to pinpoint exactly where your nervous system breaks down
Not For Everyone

We Turn Away More People
Than We Accept. Here's Why That Protects You.

✓

You're a Fit If…

  • You're a C-suite exec, founder, or senior leader carrying real weight
  • You're still performing — but you're white-knuckling it, and you can feel the floor getting closer
  • You want data, not encouragement — biomarkers, not vibes
  • You can commit to a short daily protocol — starting as little as 3 minutes
  • Confidentiality isn't a preference — it's non-negotiable
✕

Please Don't Apply If…

  • You want a shortcut. This is a protocol, not a pill.
  • You're not willing to follow a structured system exactly as designed
  • You're dealing with active addiction — we'll refer you to the right people
  • You want therapy or emotional processing — this is performance, not counseling
What Happens Next

Three Steps. 90 Days. No Guesswork.

Most programs give you a plan and wish you luck. We monitor biomarkers, adjust the protocol in real time, and don't stop until the numbers move.

1
DIAGNOSE

The Free Neuro-Performance Diagnostic

30 minutes. We map your nervous system state using breathwork and screen time data, identify your exact bottleneck, and show you where the dysfunction lives. You'll learn more in this call than in years of trial and error.

2
BUILD

Your Personalized Daily Protocol

Built around your schedule, your biology, your specific dysfunction. Starting as little as 3 minutes a day. Not a template. Not a program for "someone like you." Your protocol.

3
PROVE

90 Days of Tracked, Measurable Change

Real-time biomarker monitoring. Weekly adjustments. And at day 90, we pull the data and show you the before/after. The numbers don't lie — and neither do we.

What To Expect

This Is Not a Sales Call.
Here's Exactly What Happens.

A lot of companies call their sales call a "strategy session." We call ours a diagnostic because that's what it is.
You'll get real answers whether you enroll or not.

1

Map Your Current State

HRV trends, sleep architecture, cortisol load, breathwork patterns, and screen time data. We track where your nervous system breaks down — and when. In 30 minutes you'll have a clearer picture of your physiology than most executives get from an annual physical.

2

Pinpoint Your Nervous System Bottleneck

Sympathetic overdrive? HPA axis dysfunction? Circadian disruption? We identify the exact mechanism — and show you why everything you've tried has missed it.

3

Quantify the Cost

Cognitive impairment at 20%+ costs a million-dollar executive $200K+ in degraded decisions annually. We put a real number on what this is costing you. Not to scare you — to make the decision obvious.

4

Leave With a Plan — Regardless

Whether you enroll or not, you leave with a protocol recommendation in writing. The diagnostic has standalone value. We've never charged for it. We never will.

Takes 2 minutes to apply. No commitment. Completely private.

Still reading? Your nervous system already knows the answer.

Takes 2 minutes to apply. No commitment. Completely private.

The Math Nobody Shows You

Burnout Isn't Free.
Here's What It's Actually Costing You.

Enter your annual compensation. Every number below is sourced from peer-reviewed research. These aren't scare tactics — they're the compounding costs your body is quietly racking up.

$

Lost Productivity

Burned-out employees lose 34% of their output — you're still at the desk, but the work is degraded.

$85,000
34% × your salary
Gallup, State of the Global Workplace (2024)

Missed Earnings Growth

Too depleted to job-hunt or negotiate. Job-switchers earn 9.7% more; you're absorbing a -1.7% real wage loss annually by staying put burned out.

$28,500
11.4% gap × salary
Pew Research Center (2022)

Excess Healthcare Costs

Sleep disorders alone add $7,000/yr in medical bills. Stress doubles your heart attack risk. Mental health treatment adds another $1,500+/yr.

$8,500
Excess medical + mental health treatment
Harvard/Stanford, Management Science (2016); KFF Health System Tracker; J. Clinical Sleep Medicine

Relationship Damage

71% of professionals report work stress ending a relationship. Average divorce cost: $11,300. Couples therapy: $2,070 per course.

$4,100
Annualized counseling + legal risk
Headspace Workforce Report (2024); Motley Fool (2025); J. Marital & Family Therapy

Self-Medication & Coping

Alcohol, sleep aids, supplements — 39% of stressed professionals spend $50+/week numbing the symptoms. Melatonin use is up 425% since 1999.

$3,900
Weekly coping spend × 52
Drug Rehab US National Survey (2024); JAMA, Li et al. (2022)

Destroyed Sleep

Insomnia costs 11.3 lost days/yr in productivity alone. 65% of full-time workers blame poor sleep directly on job anxiety.

$6,200
Lost productivity + treatment costs
Harvard Medical School / SLEEP Journal; American Academy of Sleep Medicine; APA
Your Annual Cost of Burnout And this number compounds every year you wait.
$136,200 /year
2.8 years of life expectancy lost to chronic stress — independent of smoking, diet, or exercise. That's not a metaphor. It's mortality data from 38,549 people tracked over 27 years.
Finnish National FINRISK Study, BMJ Open (2020); Epel et al., PNAS — telomere shortening equivalent to 10+ years of aging.
2.14× heart attack risk Permanent work stress more than doubles your odds of a heart attack — confirmed across 52 countries and 24,767 participants.
INTERHEART Study, The Lancet (2004); Steptoe et al., Nature Reviews Cardiology (2012)
10-Year Compounded Cost

This isn't a one-time hit. Burnout compounds — through missed promotions, accumulated health damage, relationship erosion, and cognitive decline. Over a decade, the total cost of doing nothing:

$1,362,000

The Bliss protocol costs $2,999 – $4,997. One time. Results permanent.

View All Research Sources +
  1. Productivity Loss (34%): Gallup, State of the Global Workplace (2024) — burned-out employees cost $3,400 per $10,000 of salary in lost productivity.
  2. Missed Earnings (9.7% vs -1.7%): Pew Research Center (2022) — job switchers gained 9.7% in real wages; stagnant workers lost 1.7%.
  3. Healthcare ($125–190B/yr nationally): Goh, Pfeffer & Zenios, Management Science (2016), Harvard/Stanford — workplace stress accounts for 5–8% of U.S. healthcare spending and 120,000+ excess deaths/yr.
  4. Sleep Disorders (+$7,000/yr): Bhattacharyya & Huyett, J. Clinical Sleep Medicine; Mass General / Harvard — 60% higher medical costs.
  5. Mental Health Treatment ($1,501/yr OOP): KFF / Peterson-KFF Health System Tracker (2021 data).
  6. Heart Attack Risk (2.14×): INTERHEART Study (Rosengren et al.), The Lancet (2004) — 11,119 MI cases, 13,648 controls, 52 countries.
  7. Relationship Impact (71%): Headspace 6th Annual Workplace Mental Health Trends Report (2024) — 2,000+ employees surveyed.
  8. Divorce Cost ($11,300 avg): Motley Fool (2025); Faith & Family Empowerment.
  9. Coping Costs ($50+/week): Drug Rehab US National Survey (2024/2025) — 39% of stressed Americans.
  10. Melatonin Use (+425%): Li et al., JAMA (2022).
  11. Insomnia Productivity (11.3 days): Kessler, Harvard Medical School, SLEEP Journal; AASM — $63.2B/yr nationally.
  12. Life Years Lost (2.8 yrs): Finnish Institute for Health & Welfare, National FINRISK Study (38,549 participants, 1987–2014), BMJ Open (2020).
  13. Telomere Aging (10+ years): Epel et al., Proceedings of the National Academy of Sciences (PNAS).
  14. Biological Aging Acceleration: Sinha & Harvanek et al., Yale University, Translational Psychiatry (2021).
Watch First

The 3 Reasons Executives Burn Out —
And Why Yours Is Probably Trigger #2

8 minutes. Watch before you book.

Watch: "Why I Built This" — The Founder Explains the Science (8 min)
8–15 min Founder-led Science-backed
Here's Everything You Get

The Grand Slam Offer — Broken Down Line by Line

Most programs give you one thing and call it a program. This is seven distinct systems, each solving a specific failure point. You don't need all of them to work. But they all do.

Component
What It Does For You
Value
1:1 Recovery Roadmap4×/mo
Your personal performance engineer. On call. Accountable to your numbers.
$7,500
Daily Biomarker + Behavior Monitoring
Breathwork, screen time, HRV, sleep — tracked daily so we see the full picture.
$5,000
Emergency Reset Toolkit
Feel a meaningful shift within 72 hours or we rework the protocol same day.
$2,000
Deep Work Firewall
Focus stops being something you chase. It becomes your default state.
$2,500
Curated Breathwork Library
Personalized sessions based on your data. Your nervous system resets in minutes.
$1,500
Human Text Support
Real person. Knows your protocol. Responds in under 2 hours. Not a chatbot.
$3,000
90-Day Aftercare + 12-Mo Bliss Pro + 3× Weekly Live
We don't disappear when the 90 days end. This is a permanent upgrade.
$8,500
BONUS: Executive Sleep Protocol
Sleep was the #1 complaint from the last 40 clients. We fixed it first.
$1,500
BONUS: Quarterly Check-In
One call a quarter, every quarter, for life. Because results need maintenance.
$1,000
Total Value
$32,500
From People Who Were Exactly Where You Are

Don't Take Our Word for It.
Take Their Lab Results.

"I hired three executive coaches before this. All three told me to 'slow down and breathe.' Bliss showed me my HRV was at the level of someone in active trauma. Then they fixed it. +14 hours of real deep work per week. That's not a feeling — that's tracked data."
CEO, Series B SaaS +14 hrs/wk deep work
"I hadn't slept more than 5 hours uninterrupted in three years. My doctor said it was 'just stress.' My Oura Ring said it was stage 3 sleep deprivation. Week two of the protocol: 7.5 hours. I cried in the shower that morning — not from sadness. From relief. I didn't know I'd been running that broken."
CFO, Fortune 500 45% better sleep
"I was skeptical. I've been skeptical of every 'wellness' thing I've ever tried. So I ran my cortisol labs before, at 45 days, and at 90 days. 27% reduction confirmed by my own physician. Third test same result. I've stopped being skeptical."
Founder, $50M+ Revenue 27% cortisol drop
27% Avg. cortisol reduction
45% Sleep latency improvement
90 Day protocol
3min Starting protocol
The Investment

Less Than What Impaired Decision-Making Costs You in a Week

Total Value $32,500
Your Investment
$2,999 – $4,997
or 3 payments of $999 – $1,699

The "It Actually Works" Guarantee

Show up for 90 days. Follow your personalized protocol as designed. If your biomarkers don't move — if you don't feel the difference in your sleep, focus, and stress tolerance — every dollar comes back. One email. No forms. No "let me check with the team." No awkwardness.

We can offer this because less than 2% of clients who complete the protocol ever ask for it. The work works. The only variable is whether you do it.

Takes 2 minutes to apply. No commitment. Completely private.

Can your company pay? Many clients expense this through L&D or executive coaching budgets. The invoice reads "Executive Leadership Performance Training." We provide an ROI calculator and a one-page business case. Several clients have had approval within 24 hours. We'll show you how on the call →
Real Questions We Get Every Week

You're Probably Thinking
At Least One of These. We'll Answer All of Them.

"Is this therapy? Am I going to be on record somewhere?"

No. Bliss is a performance protocol — not a clinical service. We don't diagnose, treat, or bill insurance. There are no clinical records. No files. If a court subpoenaed our records tomorrow, there would be nothing to hand over. The work focuses entirely on autonomic nervous system regulation through the same tools used by special operations units and Olympic athletes. It just happens to work for executives in boardrooms, too.

"I'm a public figure. I can't have this attached to my name."

Understood completely. No clinical records. No insurance billing. Your invoice reads "Executive Leadership Performance Training." We've worked with executives whose companies are publicly traded, board members of major institutions, and people who simply cannot afford the perception of vulnerability. Confidentiality is the first design principle — not an afterthought.

"I genuinely do not have time. My calendar is booked solid."

The protocol starts at as little as 3 minutes a day and scales based on your progress. We locate the time inside your existing schedule after a calendar audit — you don't carve anything out. The first session we do together is identifying exactly where those minutes live without disrupting a single existing commitment. We've done this for executives running billion-dollar organizations. We'll find them.

"What if I do all of this and nothing changes?"

Then you pay nothing. That's the guarantee — not buried in a terms page, not conditional on 47 criteria. You do the work. The biomarkers move, or the money comes back. Simple. And for context: in the time we've been doing this, less than 2% of clients who complete the protocol have ever triggered that guarantee. Not because we hide the refund process — because the protocol works.

"Can I expense this? How do I make the case internally?"

Yes — and we make it easy. We provide an invoice template, a one-page ROI case, and an ROI calculator pre-loaded with your inputs. Multiple clients have gotten same-day CFO approval. We'll walk you through the exact framing on the diagnostic call. The ROI math is straightforward: if impaired cognitive performance costs a $1M/year executive 20% output, that's $200K/year in degraded decisions. The protocol costs $4,997 at most.

"Walk me through the actual time commitment — every touchpoint."

3–15 minutes/day for the protocol (personalized to your level). One 30-minute diagnostic call to start. Four 1:1 sessions per month (45–60 min each). Weekly group sessions optional. Total: 4–6 hours per month. Most clients report recovering that time within the first two weeks as their decision speed and cognitive endurance return. It's the best ROI on your calendar you'll find.

Authority

Sumukh Shetty

I've been building companies since I was 16 — e-commerce, blockchain, venture capital, SaaS. I know what sustained high output feels like, and I know what it costs. During my years co-founding Shvasa (500K+ yoga sessions, approaching $1M ARR) and running an early-stage fund at FirstPrinciples VC, I experienced the exact pattern our clients describe: performing at a high level on the outside while quietly deteriorating on the inside. A Vipassana retreat cracked something open. That experience — the first real calm I'd ever felt — became the seed for Bliss. I built Bliss to productize what actually works: not another meditation app, but a precision protocol for autonomic nervous system regulation, designed for people who can't afford to slow down.

Serial Entrepreneur (6 ventures) Co-Founder, Shvasa Yoga Founding Team, FirstPrinciples VC Vipassana Practitioner
8 spots available this quarter — 3 already filled

Every Day You Wait Is a Day
Your Body Compounds the Debt.

The protocol takes 90 days to complete. The results last permanently.

Takes 2 minutes to apply. No commitment. Completely private.

✓ No clinical records, ever ✓ Full refund if the biomarkers don't move ✓ Invoice reads "Executive Training" ✓ Results are permanent

You've read this far. You already know what you need to do.

The cost of doing nothing is not zero.
It's compounding — in your sleep, your decisions, and the people around you.

30 minutes. Free. And you'll leave knowing exactly what's wrong — whether you work with us or not.

✓ No clinical records ✓ 90-day guarantee ✓ Invoice as "Executive Training"